Privacy Policy

1. Introduction and Scope

This Privacy Policy explains how e888 (the "Platform", "we", "us", or "our") collects, uses, stores, shares, and protects the personal information of users (the "Player", "you", or "your") who access or use our online betting services at e888.beer and all related subdomains.

e888 is committed to protecting your privacy and handling your personal data with care, transparency, and in compliance with applicable Indonesian data protection regulations. By creating an account or using any e888 service, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein.

This Privacy Policy should be read in conjunction with our Terms & Conditions and Responsible Gaming Policy, which together govern your relationship with e888.

2. Key Definitions

For clarity throughout this document, the following terms have specific meanings:

• "Personal Data" or "Personal Information" means any information that identifies you as an individual, including but not limited to your name, date of birth, email address, phone number, residential address, government-issued ID number, financial account details, IP address, device identifier, and betting activity.
• "Processing" refers to any operation performed on your Personal Data, including collection, recording, storage, retrieval, use, disclosure, erasure, or destruction.
• "Data Controller" means e888, the entity responsible for determining how and why your Personal Data is processed.
• "Third-Party Service Providers" refers to external companies that e888 engages to perform services on our behalf, such as payment processors (banks and e-wallet providers), identity verification services, cloud hosting providers, and customer support platforms.
• "Cookies" are small text files stored on your device when you visit e888, used to remember your preferences, track site usage, and deliver a personalized experience.

3. Information We Collect

3.1 Information You Provide Directly

When you register for an e888 Account or use our services, you provide us with the following Personal Data:

• Account Registration Information: Full legal name, date of birth, email address, mobile phone number, residential address, username, and password.
• Identity Verification (KYC) Documents: Scanned copies or photographs of your Indonesian KTP (national identity card), passport, driver's license, proof of address (utility bill, bank statement), and a selfie photograph holding your ID document.
• Financial Information: Bank account details (bank name, account number, account holder name), e-wallet details (OVO, DANA, GoPay, ShopeePay, LinkAja account identifiers), and transaction history (deposits, withdrawals, bet placements, winnings).
• Communication Records: Content of messages exchanged with our customer support team via live chat, email, WhatsApp, or phone, including inquiries, complaints, and support requests.
• Voluntary Information: Preferences, feedback, survey responses, and any other information you choose to share with e888.

3.2 Information We Collect Automatically

When you access e888, we automatically collect certain technical and usage data:

• Device Information: Device type (desktop, mobile, tablet), operating system (Windows, macOS, Android, iOS), browser type and version, screen resolution, device identifiers (IMEI, Android ID, IDFA).
• Connection Data: IP address, geolocation data (city, region, country — derived from IP address, not GPS tracking), internet service provider, connection type (Wi-Fi, mobile data).
• Usage Data: Pages visited, features used, time spent on site, click patterns, game preferences, betting patterns, session duration, referral source (how you found e888).
• Cookies and Tracking Technologies: Session cookies (expire when you close your browser), persistent cookies (remain on your device for a set period), analytics cookies (Google Analytics, Hotjar), and advertising cookies (used for remarketing campaigns).

3.3 Information from Third Parties

e888 may receive Personal Data about you from third-party sources in the following scenarios:

• Payment Processors: Banks (BCA, BRI, BNI, Mandiri, CIMB Niaga, BSI, Bank Permata) and e-wallet providers (OVO, DANA, GoPay, ShopeePay, LinkAja) share transaction confirmation data with us to verify deposits and process withdrawals.
• Identity Verification Services: Third-party KYC providers may verify the authenticity of your identity documents and cross-check information against government databases or fraud prevention databases.
• Fraud Prevention Services: We use third-party security tools to detect account takeover attempts, fraudulent transactions, and other suspicious activity. These services may provide risk scores and behavioral analysis data.

4. How We Use Your Information

e888 processes your Personal Data for the following purposes, each grounded in a lawful basis under Indonesian data protection principles:

4.1 Account Management and Service Delivery

• Creating and maintaining your e888 Account
• Verifying your identity and age (21+ compliance)
• Processing deposits, withdrawals, and bet settlements
• Managing bonuses, promotions, and VIP rewards
• Providing customer support and responding to inquiries
• Communicating important account notifications (e.g., withdrawal confirmations, bonus expirations, policy updates)

Lawful Basis: Performance of contract — processing is necessary to deliver the betting services you requested when you registered.

4.2 Legal and Regulatory Compliance

• Conducting Know Your Customer (KYC) verification to comply with anti-money-laundering (AML) regulations
• Detecting and preventing fraud, account abuse, bonus exploitation, and other prohibited activities
• Enforcing our Terms & Conditions and Responsible Gaming Policy
• Responding to legal requests from Indonesian government authorities or law enforcement agencies
• Maintaining transaction records as required by financial regulations

Lawful Basis: Legal obligation — processing is required to comply with Indonesian law and regulatory requirements.

4.3 Platform Improvement and Analytics

• Analyzing site usage patterns to improve user experience and optimize platform performance
• Conducting A/B testing on features, promotions, and page layouts
• Identifying technical issues, bugs, and security vulnerabilities
• Developing new products, features, and game offerings based on Player preferences

Lawful Basis: Legitimate interest — processing is necessary for e888's business operations and continuous improvement, balanced against your privacy rights.

4.4 Marketing and Promotional Communications

• Sending promotional emails, SMS messages, and push notifications about new games, bonuses, tournaments, and special offers
• Delivering personalized marketing content based on your gaming preferences and betting history
• Running remarketing campaigns on social media platforms and third-party websites

Lawful Basis: Consent — you may opt out of marketing communications at any time by clicking "Unsubscribe" in any email, adjusting notification settings in your Account dashboard, or contacting support.

5. How We Share Your Information

e888 does not sell your Personal Data to third parties. However, we may share your information with the following categories of recipients under specific circumstances:

5.1 Third-Party Service Providers

We share Personal Data with external companies that provide essential services on behalf of e888, including:

• Payment Processors: Banks (BCA, BRI, BNI, Mandiri, CIMB Niaga, BSI, Bank Permata) and e-wallet providers (OVO, DANA, GoPay, ShopeePay, LinkAja) process deposits and withdrawals. These providers receive your financial account details and transaction information necessary to complete transfers.
• Identity Verification Providers: Third-party KYC services verify the authenticity of your identity documents and check information against fraud databases.
• Cloud Hosting and Infrastructure Providers: Secure data centers store your Account information, transaction history, and platform usage data.
• Customer Support Platforms: Live chat software, email management systems, and CRM tools process communication records to deliver efficient support.
• Analytics and Marketing Tools: Google Analytics, Hotjar, email marketing platforms, and social media advertising platforms receive anonymized or aggregated usage data to measure campaign performance and site traffic.

All third-party service providers are contractually obligated to protect your Personal Data, use it only for the specific purposes e888 authorizes, and comply with applicable data protection laws.

5.2 Legal and Regulatory Authorities

e888 may disclose your Personal Data to Indonesian government agencies, law enforcement, or regulatory bodies when required by law or when we believe disclosure is necessary to:

• Comply with a subpoena, court order, or other legal process
• Investigate suspected fraud, money laundering, or other illegal activity
• Protect the rights, property, or safety of e888, our Players, or the public
• Enforce our Terms & Conditions or defend against legal claims

5.3 Business Transfers

In the event of a merger, acquisition, corporate restructuring, or sale of assets, your Personal Data may be transferred to the acquiring entity. You will be notified via email and platform notification before any such transfer, and the new entity will be bound by this Privacy Policy until a revised policy is communicated to you.

6. How We Protect Your Information

e888 implements industry-standard technical, administrative, and physical security measures to protect your Personal Data from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption: All data transmitted between your device and e888 servers is protected by 256-bit SSL/TLS encryption. Sensitive financial data and passwords are encrypted at rest using AES-256 encryption.
• Access Controls: Access to Personal Data is restricted to authorized e888 employees and contractors who require it to perform their job functions. All personnel are bound by confidentiality obligations.
• Secure Infrastructure: e888 operates on secure, ISO 27001-certified cloud infrastructure with redundant backups, intrusion detection systems, and regular security audits.
• Two-Factor Authentication (2FA): Players can enable 2FA on their Accounts for an additional layer of security during login and withdrawal requests.
• Regular Security Testing: e888 conducts periodic penetration testing, vulnerability assessments, and third-party security audits to identify and remediate potential weaknesses.
• Incident Response Plan: In the event of a data breach affecting your Personal Data, e888 will notify you within 72 hours via email and provide guidance on protective measures you can take.

7. Data Retention

e888 retains your Personal Data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Account Information: Retained for the duration of your active Account and for seven (7) years following Account closure, as required by Indonesian financial record-keeping regulations.
• Transaction Records: Retained for seven (7) years following the transaction date to comply with anti-money-laundering and tax reporting requirements.
• KYC Documents: Retained for seven (7) years following Account closure or the last verification event, whichever is later.
• Communication Records: Retained for three (3) years following the date of communication, unless longer retention is required for legal dispute resolution.
• Marketing Consent Records: Retained for the duration of your active consent and for three (3) years following opt-out, to ensure we do not re-contact you.
• Usage Data and Cookies: Most analytics data is retained in aggregated, anonymized form indefinitely. Individual session data is retained for 90 days.

After the applicable retention period expires, e888 will securely delete or anonymize your Personal Data so that it can no longer identify you.

8. Your Privacy Rights

Under Indonesian data protection principles and international best practices, you have the following rights regarding your Personal Data:

• Right to Access: You may request a copy of all Personal Data e888 holds about you. We will provide this information in a structured, commonly used format within 30 days of your request.
• Right to Correction: If any Personal Data we hold about you is inaccurate or incomplete, you may request that we correct or update it. You can update most Account information directly via your Account dashboard.
• Right to Deletion: You may request deletion of your Personal Data, subject to legal retention obligations. If we are required to retain certain data for compliance purposes, we will restrict its processing and delete it once the retention period expires.
• Right to Restrict Processing: You may request that we limit how we use your Personal Data in certain circumstances, such as when you dispute the accuracy of the data or object to our processing.
• Right to Data Portability: You may request that we transfer your Personal Data to another service provider in a machine-readable format, where technically feasible.
• Right to Withdraw Consent: If we process your Personal Data based on your consent (e.g., marketing communications), you may withdraw that consent at any time. This will not affect the lawfulness of processing before consent was withdrawn.
• Right to Object: You may object to processing of your Personal Data based on legitimate interest grounds. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.

To exercise any of these rights, contact our Data Protection team at [email protected] with "Privacy Rights Request" in the subject line. We will respond within 30 days.

9. Cookies and Tracking Technologies

e888 uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and deliver personalized content. By continuing to use e888, you consent to our use of cookies as described below.

9.1 Types of Cookies We Use

• Essential Cookies: Required for core platform functionality, including session management, login authentication, and security features. These cookies cannot be disabled without breaking site functionality.
• Preference Cookies: Remember your settings, language preferences, and display options to provide a personalized experience.
• Analytics Cookies: Track site usage, page views, bounce rates, and user journeys to help us understand how Players interact with e888 and identify areas for improvement. We use Google Analytics and Hotjar for this purpose.
• Marketing Cookies: Used to deliver targeted advertising on social media platforms and third-party websites. These cookies track which pages you visit and which games you play to show you relevant promotional content.

9.2 Managing Cookies

You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, disabling essential cookies will prevent you from using certain features of e888, including logging into your Account.

To opt out of Google Analytics tracking, install the Google Analytics Opt-out Browser Add-on.

10. Children's Privacy

e888 services are intended exclusively for adults aged 21 and over. We do not knowingly collect Personal Data from individuals under the age of 21. If we discover that we have inadvertently collected information from a person under 21, we will immediately delete that data and permanently close the associated Account.

If you are a parent or guardian and believe your child has provided Personal Data to e888, please contact us immediately at [email protected] so we can take corrective action.

11. Changes to This Privacy Policy

e888 may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or platform features. When we make material changes, we will notify you via email to your registered address and display a prominent notice on the e888 homepage for at least 30 days.

The "Last Updated" date at the top of this document indicates when the most recent revision was made. Continued use of e888 following any update constitutes your acceptance of the revised Privacy Policy.

Previous versions of this Privacy Policy are archived and available upon request. Contact [email protected] if you need access to a prior version.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or how e888 handles your Personal Data, please contact our Data Protection team:

• Email: [email protected] (Subject: "Privacy Inquiry")
• Live Chat: Available 24/7 via the member portal
• WhatsApp: +62 811 888 8888

For general questions not related to privacy or data protection, visit our FAQ page or review our Terms & Conditions.